The beginning of the 21st century has shown increased levels of racial and ethnic diversity in television, advertising, and in American cultural in general. Census Bureau data from 2010 reveals that these changes aren’t just perception but a new American reality.
Despite the rising minority population, these groups remain sorely under-served and to date, have the highest incidence and mortality rates in almost every major disease category. These Americans will need access to unprecedented levels of healthcare and access to medical information and CHTV has created a business model to effectively service this growing population of health consumers.
We created four unique health divisions that speak to the culturally diverse preferences of multicultural consumers to succeed in this marketplace. Our brands have the most culturally relevant voice to address the health issues of multicultural populations globally.